Welcome to O.S INITIATIVE
Established in 2005, O.S INITIATIVE is a design and creative strategy studio based in Melbourne.
O.S INITIATIVE is led by founding director Simone LeAmon and delivers design and creative strategies for clients in product design, manufacturing, publishing and events.
A core activity of O.S INITIATIVE is developing the studio’s own art and design projects for exhibition and retail. Such projects include furniture, interior products, accessories, fashion and limited edition sculpture.
O.S INITIATIVE is passionate about fostering creative dialogues. All the work we do draws on the sense of place, wit and sustainability concerns that are integral to contemporary life. The creative strategies we develop help companies and the public sector to engage enthusiastically with their target audiences, the strategies aspire to elevate the important work of the creative communities we operate in.
This website will provide you with an overview of the recent activities of Simone LeAmon and O.S INITIATIVE.
For further information, inquiries, purchases or to discuss a project contact simone@osinitiative.com
Simone LeAmon biography
Latest News from O.S Initiative
Limited Edition Bangles
Limited Over is available as two different bangles: Cuff & Round.
Limited Over marks the tenth anniversary of Bowling Arm (2000-2010).
A creative masterclass for design practitioners presented by Simone LeAmon
A series of creative masterclasses organised by the School of Art, Architecture and Design at the University of South Australia offers design professionals a range of intensive full-day design sessions with master practitioners. Designer and artist Simone LeAmon lead the first masterclass "The designer as storyteller" on 9 September.
Simone LeAmon Designer in Residence
Located in the heart of Adelaide the JamFactory Craft and Design Centre is a national treasure. Supporting the culture of Australian design and production the JamFactory is a centre with a special charter – to support in equal measure the production, promotion and sale of outstanding design and craftsmanship.
Featuring live manufacturing by Palamont Rota
A Saturday Indesign hot-spot for home-grown innovation in manufacturing District 01 hosted a spirited display of new products from Palamont, Ambius, The Container Connection and Rakumba.
RICOTTA design Simone LeAmon
Launched over two premier design and trade events in Melbourne and Sydney, the Rakumba Design Collaborations releases Project 01: Ricotta by Simone Leamon 2011.
Miniatures and Multiples at Spiro Grace Art Rooms
Exhibition dates: Friday 1st April – Sunday 1st May 2011.
not-yet-junk by Simone LeAmon
PinUp Architecture and Design Project Space Exhibition dates: 10 March - 30th April 2011
Celebrating 20 years of Platform Artists Group
Exhibition dates: 10 Dec 2010 - 29 Jan 2011 Campbell Arcade, Melbourne
The original cricket ball bangles Bowling Arm® is a great gift idea from the O.S Initiative studio.
Made with the leather waste from Australian cricket balls Bowling Arm® is a little angel - ten years old and they continue to bring joy to people around the globe. Bowling Arm® wear them out! www.bowlingarm.com
Exploring the role of the one-off work in contemporary design practice
Presented as part of Unlimited: Designing for the Asia Pacific and curated by Jenni Baxter and Renai Grace One - Part II presented one-of-a-kind-design artefacts by some of the Asia Pacific’s most exciting design talents including: Simone LeAmon (Vic), Grace Tan (Singapore), Booÿ & Haw (Qld), Korban Flaubert (NSW) Christina Waterson (QLD) and Nicole Voevodin-Cash (Qld).
Simone LeAmon contributes to a new conversation hub for Australian designers and manufacturers.
http://HOWWECREATE.com
Rakumba participating at Lightsource, State of Design.
Thursday 15 – Sunday 18 July, 2010 Royal Exhibition Building, Carlton Featuring leading Australian and international brands and lighting designers, Lightsource is the State of Design's event to discover new lighting ideas and technologies for commercial, retail, industrial and outdoor space.Big Sky by Simone LeAmon for Rakumba Lighting 2010
Branding re-design
Over the past months Simone has been working with the talented Ty Bukewitsch, founding member of the Envelope Group on the rebranding of Simone LeAmon P/L. Rolling O.S INITIATIVE into the Simone LeAmon identity is a key objective for 2010. Look out for the new look website in the months to come!
The magazine for ANZ Private Bank clients
In the Autumn issue of INPRIVATE magazine ANZ Private Bank speaks with Simone LeAmon on creativity and design thinking in the corporate and investment sectors. The recipient of the 2009 Cicely and Colin Rigg Award Simone suggests that philanthropic investment in Australian design will unleash creative thinking and solutions from which the cultural and commercial environments will benefit.
Designer Q&A with Simone LeAmon
Read Raph Goldsworthy's interview with Simone LeAmon in the December issue of the popular online magazine Design Droplets. Founder & Editor in Chief Raph asks Simone to share her thoughts on a range of subjects including the Lepidoptera chair, design writing, design education and the current state of the Australian design scene.NGV Announces Simone LeAmon as the 2009 Cicely & Colin Rigg Award recipient
Simone LeAmon
born Australia 1971
Lepidoptera, chair 2008
stainless steel, polyurethane, polyester
110.0 x 85.0 x 70.0 cm
Collection of the artist, Melbourne
© Simone LeAmon
19 February to 8 May 2009
Planex 2A Kipling Street, Richmond, Victoria
10 May – 29 June 2008
Triennale di Milano
Simone LeAmon is appointed Oluce Design Ambassador for Australasia.
Established in 1945 by Giuseppe Ostuni Oluce is an historic name in Italian lighting design. Working with the most celebrated names in product design from the 1950’s to present day the Oluce Company is renowned for their collaborations with esteemed designers such as Joe Colombo, Vico Magistretti, Marco Romanelli, Sebastian Bergne Francesco Rota and Nendo.
28 November 2007 – 31 January 2008
Planex . Richmond, VictoriaFor the first time in Australia Planex presents the design and artwork of Kjell Grant. Celebrated in a survey exhibition curated by Planex creative director Simone LeAmon the Planex showroom plays host to furniture, ceramics, textiles and painting, spanning a career of 50-years.
Simone LeAmon has been announced as one of 10 finalists in the Bombay Sapphire Design Discovery Award 2007.
Presented at Object Gallery, Sydney the Design Discovery Award Exhibition opens on September 11 and tours nationally through to October 2008.
The Bulletin, Special 2007 Edition, June 26, ACP Magazines Australia
Featured in the Good Weekend Design and Technology issue Simone LeAmon is profiled in Dani Valent’s article Ready Set Go in the company of Adam Goodrum, Alexander Lotersztain, Steven Blaess, Steven Mieszelewicz and Nimrod Weis. Singled out as one of Australia’s leading emerging designers, Simone LeAmon offers an entertaining account of pursuing the design road.
Simone LeAmon is featured in the bold new survey of the world’s most exciting up-and-coming designers by leading publishing house Phaidon Press. 100 designers from 24 countries were selected by 10 international curators; from Seoul to Paris, Melbourne to New York, Lisbon to London, the designers featured in &Fork challenge the status quo and present fresh, dynamic ideas at the forefront of design.
Australian manufacturer Planex has appointed celebrated artist and designer Simone LeAmon to the position of Creative Director. The appointment marks an exciting time at Planex and promises an inspired approach to design programming. With degrees in the fine arts and industrial design Simone has conducted a freelance career in Australia and abroad for the past 12 years. She currently heads her own interdisciplinary studio O.S initiative based in Melbourne.
Appearing on the front cover of Australia’s foremost industrial design magazine the work of artist and designer Simone LeAmon is brought to the fore in a conversation with editor Belinda Stening. Discussing her rigorous approach to her work the article reveals some of the abiding themes in LeAmon’s practice.
