Welcome to O.S INITIATIVE
Established in 2005, O.S INITIATIVE is an interdisciplinary design and creative strategy production house based in Melbourne. O.S INITIATIVE pursues a program of in-house design projects and delivers design and creative strategies for clients in manufacturing, design, publishing and events.
O.S INITIATIVE in led by founding director, designer Simone LeAmon and creative producer Lou Weis, who joined the company in 2007.
O.S. INITIATIVE is passionate about fostering creative dialogues and developing outcomes that clearly articulate the values of these dialogues. All the work we do draws on the sense of place, wit and sustainability concerns that are integral to our daily working lives. The creative strategies we develop not only help companies and the public sector engage more fully with their target audiences, the strategies aspire to elevate the status of the important work of the creative communities we operate in. We are nothing without our collaborators, our community – locally and abroad.
The directors of the company have worked in the creative industries their entire professional life. Their combined creative and production output spans a massive range of mediums; publishing (writing and managing), curatorship, installation design, product design, interior design, visual art, documentary / short filmmaking, pavilion design, live brand experiences and theatre production.
This website will provide you with an overview of the recent activities of O.S INITIATIVE. For further information, inquiries, purchases or to discuss a project contact simone@osinitiative.com or lou@osinitiative.com
Simone LeAmon biography
Lou Weis biography
Latest News from O.S Initiative
10 May – 29 June 2008
Triennale di Milano
Simone LeAmon is appointed Oluce Design Ambassador for Australasia.
Established in 1945 by Giuseppe Ostuni Oluce is an historic name in Italian lighting design. Working with the most celebrated names in product design from the 1950’s to present day the Oluce Company is renowned for their collaborations with esteemed designers such as Joe Colombo, Vico Magistretti, Marco Romanelli, Sebastian Bergne Francesco Rota and Nendo.
28 November 2007 – 31 January 2008
Planex . Richmond, VictoriaFor the first time in Australia Planex presents the design and artwork of Kjell Grant. Celebrated in a survey exhibition curated by Planex creative director Simone LeAmon the Planex showroom plays host to furniture, ceramics, textiles and painting, spanning a career of 50-years.
Simone LeAmon has been announced as one of 10 finalists in the Bombay Sapphire Design Discovery Award 2007.
Presented at Object Gallery, Sydney the Design Discovery Award Exhibition opens on September 11 and tours nationally through to October 2008.
The Bulletin, Special 2007 Edition, June 26, ACP Magazines Australia
Featured in the Good Weekend Design and Technology issue Simone LeAmon is profiled in Dani Valent’s article Ready Set Go in the company of Adam Goodrum, Alexander Lotersztain, Steven Blaess, Steven Mieszelewicz and Nimrod Weis. Singled out as one of Australia’s leading emerging designers, Simone LeAmon offers an entertaining account of pursuing the design road.
Simone LeAmon is featured in the bold new survey of the world’s most exciting up-and-coming designers by leading publishing house Phaidon Press. 100 designers from 24 countries were selected by 10 international curators; from Seoul to Paris, Melbourne to New York, Lisbon to London, the designers featured in &Fork challenge the status quo and present fresh, dynamic ideas at the forefront of design.
Australian manufacturer Planex has appointed celebrated artist and designer Simone LeAmon to the position of Creative Director. The appointment marks an exciting time at Planex and promises an inspired approach to design programming. With degrees in the fine arts and industrial design Simone has conducted a freelance career in Australia and abroad for the past 12 years. She currently heads her own interdisciplinary studio O.S initiative based in Melbourne.
Appearing on the front cover of Australia’s foremost industrial design magazine the work of artist and designer Simone LeAmon is brought to the fore in a conversation with editor Belinda Stening. Discussing her rigorous approach to her work the article reveals some of the abiding themes in LeAmon’s practice.
