Welcome to O.S INITIATIVE
Established in 2005, O.S INITIATIVE is a design and creative strategy studio based in Melbourne.
O.S INITIATIVE is led by founding director Simone LeAmon and delivers design and creative strategies for clients in product design, manufacturing, publishing and events.
A core activity of O.S INITIATIVE is developing the studio’s own art and design projects for exhibition and retail. Such projects include furniture, interior products, accessories, fashion and limited edition sculpture.
O.S INITIATIVE is passionate about fostering creative dialogues. All the work we do draws on the sense of place, wit and sustainability concerns that are integral to contemporary life. The creative strategies we develop help companies and the public sector to engage enthusiastically with their target audiences, the strategies aspire to elevate the important work of the creative communities we operate in.
This website will provide you with an overview of the recent activities of O.S INITIATIVE.
For further information, inquiries, purchases or to discuss a project contact simone@osinitiative.com
Simone LeAmon biography
Latest News from O.S Initiative
Designer Q&A with Simone LeAmon
Read Raph Goldsworthy's interview with Simone LeAmon in the December issue of the popular online magazine Design Droplets. Founder & Editor in Chief Raph asks Simone to share her thoughts on a range of subjects including the Lepidoptera chair, design writing, design education and the current state of the Australian design scene.
Now into its 10th year Bowling Arm® is the perfect eco-design gift for 2009
Made with the leather waste from Australian cricket balls Bowling Arm® continues to be a clear winner adorning the arms of fashionable people around the globe. A ripper little gift idea from the O.S Initiative studio. Bowling Arm® is industrious fashion and we love it!. www.bowlingarm.comNGV Announces Simone LeAmon as the 2009 Cicely & Colin Rigg Award recipient
Simone LeAmon
born Australia 1971
Lepidoptera, chair 2008
stainless steel, polyurethane, polyester
110.0 x 85.0 x 70.0 cm
Collection of the artist, Melbourne
© Simone LeAmon
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19 February to 8 May 2009
Planex 2A Kipling Street, Richmond, Victoria
10 May – 29 June 2008
Triennale di Milano
Simone LeAmon is appointed Oluce Design Ambassador for Australasia.
Established in 1945 by Giuseppe Ostuni Oluce is an historic name in Italian lighting design. Working with the most celebrated names in product design from the 1950’s to present day the Oluce Company is renowned for their collaborations with esteemed designers such as Joe Colombo, Vico Magistretti, Marco Romanelli, Sebastian Bergne Francesco Rota and Nendo.
28 November 2007 – 31 January 2008
Planex . Richmond, VictoriaFor the first time in Australia Planex presents the design and artwork of Kjell Grant. Celebrated in a survey exhibition curated by Planex creative director Simone LeAmon the Planex showroom plays host to furniture, ceramics, textiles and painting, spanning a career of 50-years.
Simone LeAmon has been announced as one of 10 finalists in the Bombay Sapphire Design Discovery Award 2007.
Presented at Object Gallery, Sydney the Design Discovery Award Exhibition opens on September 11 and tours nationally through to October 2008.
The Bulletin, Special 2007 Edition, June 26, ACP Magazines Australia
Featured in the Good Weekend Design and Technology issue Simone LeAmon is profiled in Dani Valent’s article Ready Set Go in the company of Adam Goodrum, Alexander Lotersztain, Steven Blaess, Steven Mieszelewicz and Nimrod Weis. Singled out as one of Australia’s leading emerging designers, Simone LeAmon offers an entertaining account of pursuing the design road.
Simone LeAmon is featured in the bold new survey of the world’s most exciting up-and-coming designers by leading publishing house Phaidon Press. 100 designers from 24 countries were selected by 10 international curators; from Seoul to Paris, Melbourne to New York, Lisbon to London, the designers featured in &Fork challenge the status quo and present fresh, dynamic ideas at the forefront of design.
Australian manufacturer Planex has appointed celebrated artist and designer Simone LeAmon to the position of Creative Director. The appointment marks an exciting time at Planex and promises an inspired approach to design programming. With degrees in the fine arts and industrial design Simone has conducted a freelance career in Australia and abroad for the past 12 years. She currently heads her own interdisciplinary studio O.S initiative based in Melbourne.
Appearing on the front cover of Australia’s foremost industrial design magazine the work of artist and designer Simone LeAmon is brought to the fore in a conversation with editor Belinda Stening. Discussing her rigorous approach to her work the article reveals some of the abiding themes in LeAmon’s practice.
